This “Experiences” Secret will Boost your Referrals by 24%
Hey guys, want to increase your referrals by 24%?
It's simple, and it comes from the American Marketing Association: When you ask for a referral and attach a reward to it, your referrals increase by 24%.
So, what rewards work best?
Cash, consumables like wine or coffee, right?
But here's the issue with consumables most people overlook:
They're forgotten once consumed.
That’s why I prefer giving experiences…
An experience sticks with you. It's memorable.
For instance, for a couple who refers a great client, I might reward them with a night out at a local restaurant. Personalize it with a note: "Enjoy this meal on me. Thanks for the referral!"
For a golfer, instead of a round of golf, a golf lesson; for a tennis player, a tennis lesson.
Or if they're into concerts, a music ticket; sports, a sporting event ticket.
These experiences are unforgettable. Find what resonates with them personally, and your referral count will skyrocket.
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