The Overlooked Trick for Attracting Top Talent to Your Brokerage

Hey guys, for brokerage owners and team leaders out there, sometimes you hear that you should be recruiting nonstop every day, really intensely.

As a company that focuses on recruiting and coaching, we will tell you yes — you need to invest at least one hour a day in active recruiting if you want a real trajectory change in your business and to take it to the next level.

But here’s the thing:

What’s more important than the intensity of what you’re doing is the consistency of what you’re doing.

Consistency beats intensity every day of the week. The fortune is in the follow-up.

I want you to think about the runway for the top agents in your community. Maybe you moved companies at some point in your career. How long did it take you to work up to that decision?

As an experienced agent, it probably didn’t happen overnight. It likely took weeks, maybe months, maybe even years to pull the trigger.

What we have to understand is that it’s not about our timing — it’s about the timing of the people we’re talking to. They have a zero moment of truth when, at some point, it shifts. It’s been “no, no, no” until suddenly, out of the blue, it’s a yes.

Because it’s not about your timing. It’s about theirs.

Something went wrong with their brokerage. Something happened with the technology. Something happened inside their office. They got mad at another agent or their broker. A staff clash happened.

And suddenly, now they’re on the phone calling you.

But the only way they’re going to call you is because you’ve opened the door to the conversation. You’ve been consistently reaching out, touching base, having conversations, and creating a relationship — to the degree that they know the door is wide open and they can come talk to you at any time.

That’s how you recruit at a high level. That’s how you move top producers.
The people who say they would never move — they’ve been 20 years at that company, 30 years at that company, they’re never going to make a change — yes, they will, and yes, they do.

But it’s the ones who are consistent with their recruiting efforts who win.

If you want to plan a strategy to really go after the top agents in your marketplace, I’d love to have a conversation with you.

Join us at eRealEstateCoach2.com. Sign up for a discovery call with me here: https://www.erealestatecoach2.com/path-coaching-sign-up-thank-you

We can talk about your strategy for the next year — your recruiting goals and what transformation looks like for your company.

I’d love to have that conversation with you soon.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.