How To Recruit Agents More Effectively than 96% of your Competitors

Brokerage owners and team leaders, how do you establish trust with agents in your market area?

The number one way to build trust today is through social media. Specifically by recording video daily. The most effective way to build trust is by letting people get to know who you are.

Thanks to video, people can now get a real sense of your personality, your energy, and your overall vibe.

Think about an agent who’s never seen you on video and hasn’t met you in person because everyone’s so busy. All they know is that you're the owner or leader of XYZ Company. You’d be surprised how many agents feel intimidated. Not because you’re intimidating, but because of your title, experience, and success. They might think that they could never talk to you, let alone calling or texting you.

They don’t know you because you haven’t made the effort to show up.

And the way to break down those walls is to consistently show up on social media and post videos daily. Post them to your personal page. Friend more REALTORs. Connect on Instagram, Facebook, and LinkedIn. Use video to create more reach and familiarity.

What should your videos be about? Anything you want. Educating the market is great. Sharing funny stories about what’s happened in your business works too. Just be relatable.

One powerful concept I learned from a great instructor is the “Five Personas” approach. Real estate is often the least interesting thing about us. People already know you're in real estate. But what are the other five things that make you, well, you?

Maybe you’re into horseback riding. Maybe you surf, travel, bake, or geek out over macroeconomics.

How much of your time online is spent talking about those passions?

It doesn’t always have to be about real estate.

When people see who you are beyond your title, they begin to connect. They say, “Yeah, I bake too, or I was just in Hawaii!” The barriers start to come down. You become more human. You step off the pedestal people tend to place you on.

So start putting yourself out there with video.

Here’s the truth: 96% of your competitors—even the biggest players running massive companies—are never going to do video. No matter how many times we tell them, they just won’t do it.

You can eliminate your competition simply by showing up on video every single day. If you do that, you’ll start to win.

Now, video alone isn’t enough. I’ve seen people make that mistake.

You also need active outreach and recruiting—an hour a day.

Use the best scripts, tools, and techniques available. And I can help with that. I have an incredible brokerage coaching program designed for leaders like you who are ready to take their business to the next level.

It’s all about natural, authentic, organic conversations. When you show up this way, people will actually look forward to talking with you. Learn more here.

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When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.