How Fewer Showings Can Actually Help Sellers Get Top Dollar

Something interesting was shown in the most recent study of home buyers and sellers across the country, and it's the way that home buyers are approaching the showing process.

So the average buyer looks at about ten homes, 7 to 10 homes, when they're looking. But of the homes they're looking at, two of them, they're looking at virtually. And when you look at the millennials and Gen Zers, they actually look at more virtually.

So is this a conversation we should be having with the seller? Absolutely.

So when we're sitting with the seller, we should reset their expectations around the difference between a live showing and a virtual showing.

So my conversation might be something like this:

===

“Hey Mr. or Mrs. Seller, obviously the world is changing. The way people look at homes is changing. A lot of them are doing it virtually, doing it online. And so I just want you to realize that there's a difference between a virtual showing and a live showing.

A lot of buyers look at homes virtually now, and that just means our marketing is working, that we're driving people to look at your home online. And then from that, a smaller slice of people will come and look at your home in person, but that smaller slice of people will be way more serious buyers because they've already vetted.

They've already looked at all the pictures online. They know the neighborhood, they know the price. They know the square footage. They know what they're getting into. They know the neighborhood.

So it's actually good news. Less in-person showings but more serious showings.

So I'm going to update you every week on the number of virtual showings that we have, and of course, the number of live showings. Then, I'm going to interview all the live buyers that came through or their agents, and we're going to find out what their thoughts were, what they eventually went and bought, if they had any comments they want to share with us.

And we can use that to maybe reposition the listing if needed.

So I hope you appreciate that. And that's the kind of marketing I'm going to be giving to you to help you really make sure we get your top dollar in this market.”

====

So that is a conversation that I would recommend you be having with all of your seller clients: the difference between the virtual showing and a live showing.

Now, if you want more ideas like this, check out the Path Performance Coaching Platform. It’s designed to help you grow your transaction count. And it's only $1 for your first month when you use the link below:

https://www.erealestatecoach2.com/agent-coaching-2024

Check it out soon. Love to see you over there.

Have a great day and good selling.
*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.