I've got a question for you:
How do you win against Zillow and Realtor.com in your local market?
And the reason I ask this question is because it's kind of crazy when you think about it:
Realtor.com and Zillow come to town, their algorithm takes our listings and uses our listings to get buyers to their websites. Then they take these buyers, they capture the information, then they resell the lead back to us.
It is absolutely bananas and nuts that we allowed this in the industry, but here we are. So how do we win against these behemoths, against these massive algorithms that are running 24/7/365 in our marketplaces?
I'm gonna give you the roadmap right now:
The way you win against an algorithm is you have to win mindshare.
Mindshare, not market share, but mindshare.
What that means is, in your community, when people hear the words real estate, what's the first thing they think about?
Is it Realtor.com? Is it Zillow? Or is it your name...
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