I have a great idea for my fellow real estate agents out there.
It's called the Buyer's Eyes Strategy. Here's how it works:
When I have a client selling their house, I treat them as if they are a buyer in the market for a home in their price range. I put them in the MLS as if they are a real buyer, and they start receiving emails with new listings, price changes, and updates on pending or sold houses. This helps them stay informed, in real time, without having to wait for me to tell them what's going on.
I also get CC'd on the same emails, so I'm seeing what they're seeing. This allows us to have a productive conversation and make any necessary adjustments or changes to their selling strategy.
They start receiving these emails right away, and they'll get updates every day or every couple of days. This way, they become really familiar with the market and can make informed decisions about their own property.
Then, when I follow up with them, my job is so much easier because they're already up-to-date with the market.
I believe this strategy is brilliant, and I hope you guys implement it in your own business.
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