I recently learned a great secret about social media advertising from Gary V's head of marketing.
This strategy brought them a 160x return on investment, so it definitely works. Typically, we as business owners focus on creating the most creative and visually appealing ad, as well as targeting the right audience.
However, we often forget about engagement, which is the third important component...
The algorithm watches for engagement, and when it sees it, the algorithm promotes the post to more people. This is why some ads are successful and some aren't.
One way to "juice" engagement is to start with a core group of advocates and ask them to comment on the post. We can also ask our sphere of influence for help. We can say, "Hey guys, please comment on my ad if you like it. Let me know what you think."
Most people who are close to us are happy to help.
Engaging with comments is important. We should respond to every comment that comes in, even negative ones. The algorithm promotes the ad in front of way more people when there's engagement.
This strategy has brought a 160x difference in results, and it's worth trying. I've personally implemented it, and it's been working for me.
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