Brokerage owners and team leaders — I have a question for you: What problem are you solving for agents?
If you're not solving a problem for them, there's no reason for them to come work for you.
The number one problem you can solve is helping them unlock the door to more transactions. Most agents are struggling here, so giving them a roadmap, tools, strategies, and techniques to close more deals should be your top priority.
But there are other problems we often overlook. Maybe they’re struggling with time management, technology, client management, building out a CRM, or having a reliable way to evaluate potential listings.
Agents have many challenges, and if we’re not addressing them, we’re giving them no reason to join our company.
All great businesses — especially industry disruptors — solve problems.
Think about the great companies you do business with today. They’ve solved a problem.
You need to be the problem solver.
Take a moment to reflect on your market. What are four or five problems agents are consistently facing? Then ask yourself: How can I solve these?
If you can, you’re on your way to creating what I call the Top Five — the top five reasons why someone should come work for your company.
If you can’t clearly articulate those reasons, you’re just like everyone else. That means recruiting comes down to commission splits, and you risk becoming the lowest-commission operator in the market.
The problem with being the lowest-commission operator is that someone will undercut you tomorrow. Then they’ll get undercut by someone else.
Pretty soon, we’re paying agents to work with us. That benefits no one — not the agents and not you — because no one’s making money without closing transactions.
We need a better solution.
The key is to figure out the problems, deliver solutions, and recruit around those solutions. That’s how you unlock your recruiting potential and start attracting experienced agents.
If you want more ideas on recruiting and taking your business to the next level, join me at eRealEstateCoach.com.
Sign up for a discovery call, and we’ll chat about your company, your 12-month goals, and how we help our brokerage coaching clients grow rapidly — especially by recruiting experienced agents.
Love to have that conversation with you. Have a great day, and good selling.
*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?
+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker
When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.
When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.
These benefits include:
20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.
Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.
Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.
Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.
Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.
Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.
At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.
Visit https://www.erealestatecoach2.com/explorecoaching to learn more.
50% Complete
Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!