Real Estate Agents: Here’s the #1 Presentation Strategy You’re Missing

We’ve all heard of a listing presentation and a buyer presentation. Hopefully, you’re already doing those. But let me give you another spin on that—what I call a success portfolio.

Think about when you hire a photographer, architect, or wedding planner. They always have a portfolio to show their previous work. A photographer might showcase wedding or graduation photos. A wedding planner highlights past events. An architect shows their plans and finished projects.

Why not do the same thing as a REALTOR? Every year, go back 12 months and highlight your successes. Showcase the buyers and sellers you worked with, the marketing strategies you used, and the testimonials you received.

For example:

• “These buyers thought they wanted this, but we ended up finding them that—here’s how we guided the process.”
• “This seller wanted to market the home a certain way, but we introduced fresh ideas, highlighted a unique feature, and positioned the home around its million-dollar view.”

That becomes your success portfolio. You get into new conversations that you otherwise wouldn’t have had. And the whole presentation comes alive too.

Why does the entire presentation come alive?

Because you’re telling stories and stories are memorable.

Data gets forgotten, but stories stick. A portfolio brings your presentation alive: Every page tells a story.

So when you’re building your presentations, consider adding a portfolio strategy—or build one from scratch.

If you want more ideas like this, check out The Path Performance Coaching Program. It’s only $1 for your first month—one of the most affordable coaching programs in the country.

Inside, you’ll find hundreds of lead generation strategies, marketing concepts, and social media assets ready to use. I’d love to see you there.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.