How to Identify Serial Referrals In Your Market (And Win Their Referrals for Life)

Hey guys, what does it mean to go “upstream” with a real estate business?

Well, one way you can look at this is targeting specific people in your community that could send you business, who are also business owners themselves.

But how would you identify them?

Well, one quick strategy is just to ask people already in your social sphere of influence with a question like this:

“Hey, do you have any financial advisors that you would rate a 9 or a 10 in terms of their skill set?”

And when they say, “Yeah, I’ve got somebody,” they raise their hand and say, “This is my person, this is who you should talk to.”

You say, “Great. You know, one of the people that I like to refer to are people that are highly regarded, and obviously I’m dealing with a big financial investment when it comes to housing. So I like to refer great people to great people as well.”

And now you’ve got their name.

Now you call that financial advisor and you say:

“Hey, I was referred by a couple people in my group, my tribe, who said you’re highly recommended as one of the best financial advisors in the local community. I was hoping to sit down with you, maybe break bread, and get some business cards and understand who you are and what you’re all about.

Because I get a lot of people asking me for advice since I’m dealing with their largest financial asset. Could I do that with you?”

What do you think they’re going to say?

Of course.

Because everybody in business wants one thing: more business.

So when you sit with them and have this conversation, you’re almost treating it like an interview a little bit. You’re asking questions, hearing about their background.

And then at some point you can say:

“Hey, I’m going to do my best to offer you some business. By the way, do you have anybody on the flip side, maybe you’re referring when it comes to the real estate side of the business?”

And you create a relationship.

When you create these relationships in your community, they become what we call a “serial referral.” Somebody that’s sending lots of referrals over a year, and you’re sending them lots of referrals.

It’s a win-win for everybody.

Some of you should really take a look at expanding that circle of people around you that can be selling your business on a regular basis.

If you want more ideas like this, check out the Path Performance Coaching. It’s almost free for your first month (only $1 when you use the link below).

And you’re going to get a ton of ideas, strategies, and concepts to help you build your business quickly.

=> Check it out here and get your first month for only $1

Hope to see you over there soon.

Have a great day and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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