4 Reasons Why Giving Back During The Holidays Gives Your Brokerage An Unfair Advantage

Hey guys, as a brokerage owner or team leader, with the holiday season coming up, I want to encourage you to think about what your company is doing to give back to the community.

Giving back has so many benefits. It’s a powerful team-building and retention tool. It also shows potential recruits that your company isn’t just about profits—you genuinely care about people and the community. And for buyers and sellers in the market, it demonstrates that you’re hyper-local focused and committed to giving back regularly.

Here’s what I encourage you to do: pick a charity the whole team can get behind. It doesn’t have to be housing-related.

One year, we did a project giving kids shoes during the winter. Many kids were going to school with holes in their shoes, and their feet were getting wet. Another year, we focused on coats for kids.

Every year, we put together a charitable event during Christmas. We’ll do Thanksgiving-style turkeys and then a big Christmas dinner, along with toys for kids. We prepare full boxes for needy families—up to 50 families—and deliver them as a team. It’s an incredible, feel-good event for the community.

We’ve had a lot of news coverage around these efforts. Other offices have joined in, and of course, our agents are actively involved, wrapping presents and spreading cheer.

So right now, I encourage you to think about what your company could do. You’ll see so many benefits: your team will feel great, your culture will strengthen, and your community impact will be tangible. Pick a cause that can be a source of pride for everyone and make it happen—you’ll be glad you did.

If you want to take your business to the next level for 2026 and beyond, check out eRealEstateCoach.com and our Path Performance Coaching Program for brokers.

It’s all about helping you grow your company by recruiting experienced agents and retaining your current team. I’d love to hop on a discovery call with you to talk about your goals, what you’re trying to build, and how we can help you recruit 1 to 5 agents per month in natural, authentic ways.

And the best part—you’ll be talking directly to me, not someone else. Just a private conversation between us.

Sign up here if you’d like to do that: https://www.erealestatecoach2.com/real-estate-brokerage-coaching

I’d love to talk to you soon. Have a great day, and good selling.
*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.