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Is your advertising and marketing converting? Fix it now!

Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

  • When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
  • When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...
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Pod Cast: Creating Abundance through Simplicity of Action w Jere Metcalf

Recently had the pleasure of doing a Podcast with Jere Metcalf.  Jere Metcalf is a leading Atlanta real estate broker who offers unparalleled access, creative marketing concepts and broad market knowledge to her luxury residential client-base. Among her various awards Jere has been named “Best Real Estate Agent” in Atlanta.

We covered a ton of ground but here are some highlights: 

  • The "No Pressure Technique". (8:16)
  • The capicity limit test. (13:54) 
  • Jim shares the 4-1-1-1-1. (17:29)
  • Jim goes into depth about listing 150 homes in 12 months. (29:26) 
  • Jim shares the two top factors of running a great real estate office. (37:58) 
  • Jim and Jere talk favorite books - including Jim's books! - and tools. (45:15) 
Resources / People Mentioned

Books Mentioned
 
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