How To Sell More Houses (Even If You Have Less Showings)

          

Here's something we should all be doing with a seller at the beginning of our relationship:

When we take that listing, we should be resetting expectations on the number of live showings that will occur.

Last year, when we took a listing, we'd have 20, 30, 40, 50 showings in the first week. Today, that number maybe two or three or four or five. It will not be the same as it was last year at the same time.

So how do we reset this expectation?

One thing we need to talk about with the seller is the way the average buyer looks at homes. So last year in 2021, the NAR measured this and they found that buyers, on average, that purchased a home, looked at homes for eight weeks. And during that eight week period of time, they viewed eight homes. But of the eight homes they looked at, they looked at three virtually. And in the buyer's mind, that was a showing.

So we need to educate our sellers about what people consider to be a...

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