Five things to do in the first quarter of the new year:
1. Refresh your brand
Refreshing your brand means getting new photos taken. Why? Because you are first and foremost your brand. So you need to get a new, fresh photo. You should do this every year, maybe twice a year. But that new photo is not just a straight headshot, it's multiple photos in different settings. Why? Because your photo is the most used branding element in your marketing arsenal.
But what happens when you don't do this? What happens is people then meet you and there's an immediate brand disconnect. There's an immediate feeling, at least at a subconscious level, that they've been deceived. If they can't trust you with your branding, what else can't they trust you with?
It's more important than you think it is. So get that brand updated and refreshed.
Also, look at your bio. So once you get this new photo, you're gonna update your bio for the new year. And then you're gonna push that out into all these other spots.
The #1 area where people are screwing up and not doing a good job is realtor.com. 90% of REALTORS have not filled out their profiles on realtor.com, so that's an easy way for you to stand out.
2. Update your website
When's the last time you were on your website? You need to be going on your website every day. But let's assume you haven't been there in a while.
Go on your website, check every page, make sure you have no broken links. Make sure you update it, so it looks fresh. It doesn't look like something you built three years ago and forgot about it, right? Act like a buyer and choose to go through every page just like a buyer would, just like a seller would.
And then the next thing I want you to do is build a quick, 2-3 minute video of how to use your website as if you were a buyer.
Why? Well, what you're gonna do with that new video is you're gonna post it on social media. Now how can you do it? Use Loom, It's a Google extension, goes right onto Google for you. It's free to use and it's a great little system. Then share it through socials and email.
3. Commit to your CRM
This is how you organize your database. A's are people that have referred you in the last 12 months. B's are people that have done business with you directly. C's are acquaintances. And D's are people that you would normally delete. But instead, I want you to try to rekindle those relationships.
Your goal is to build your list as quickly as possible. That's the number one way you're gonna build your business in 2023.
4. Commit to visibility for the new year
Visibility means being present in front of your clients. The best way to do this is through social media.
So commit to five posts a week: two videos, two stories minimum. Video is the key to visibility.
Visibility is more important than ability. You have some great agents that are invisible, they're secret agents, and they're dying out there. Then you got some agents that are terrible, horrible people to work with and they're crushing it. Why? It's not about ability, it's about visibility. They're more visible on social media.
5. Commit to creating a schedule
Time management helps you accomplish all the things we want you to accomplish. So go into your first year, first couple months, and build out a weekly schedule that you're gonna live by. Plug in your power hours, the times you talk to your buyers sellers, and review escrows. Plug in your lead generation hours. Plug in these key scheduling moments: office meetings, weekly tours, etc. This ensures you do your duties every week.
And the last thing I'll say about time management is establish a morning routine.
If you wanna model a $10 million, $20 million, or $100 million producer, their morning routine is probably way different than yours. Their probably waking up an hour or two earlier than you are. They're probably exercising in some form or fashion. They're creating a to-do list every morning, and they're creating a list of non-negotiables of 5 things that they need to do every single day to hit their goals.
Do the same exact thing, model success. And guess what? You'll have success.
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