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Top 3 Reasons Why Millennials are Buying Homes Now


As a real estate professional, I often get asked about the biggest demographic group that's currently buying homes.

Well, the answer might surprise you:

It's millennials!

In fact, they make up the vast majority of buyers on the market. So, if I want to get these potential buyers off the fence and into homeownership, I need to focus on their motivations, not just on getting more business.

Here are the top three reasons why millennials are buying homes.

1. Millennials want to build equity in their own home instead of building someone else's equity through rent payments.

This is a powerful message that needs to be a part of our marketing campaigns. Have you ever stopped to think that every time you make a rent payment, you're helping someone else build their wealth? What if you could start building wealth for yourself and your family by owning your own home? Homeownership is within everyone's capability, and I can help you get there. Even if you can't do it today, let's start a plan and work with a lender to get you on the roadmap for homeownership.

2. A change in life stage is driving millennials to buy homes.

Many are getting married, having kids, and even adopting pets. As they grow up, they start to think about the next step in their housing situation. It's time to start thinking about becoming a homeowner and really "adulting" to the next level. This is an evolution, and it's a message we need to promote. Let's talk about finding you a home that will fit your needs. You don't have to have 20% down, and right now is a great time to buy because many sellers have lowered their prices and are offering incentives to buyers.

3. Millennials are looking for stability and to settle down.

This is another life change that is prompting them to consider homeownership. Building equity ties into this motivation as well. All three reasons play a significant role in why millennials are buying homes.

It's time to stop chasing buyers and start attracting them with better messaging. Focus on their why, not just on selling them a house. By speaking their language and addressing their motivations, we can make the home buying process more accessible and appealing.

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