The “No Recruiting” Method for Filling Your Brokerage With Talented Agents

Hey guys, as a real estate broker, we all know we should be recruiting every day. But sometimes we get caught in a mental trap—thinking that being overly assertive or aggressive with potential recruits is the way to get results.

There’s a right way and a wrong way to recruit.

The right way is by creating relationships, building value in your conversations, and genuinely developing friendships with agents in the marketplace. When you do this effectively, making calls, sending texts, or emails doesn’t feel “salesy”—it feels natural because you’ve built a connection.

The wrong way is sending cold texts, emails, or voicemails repeatedly without making any meaningful connection. Eventually, people shut down, and you hit a brick wall—you’ll never break through.

Start from a position I call “no recruiting.” Don’t start with a recruiting pitch. Build a relationship first. The worst thing you can do is try to sell too early.

We’ve all experienced it—walking into a car lot or furniture store and having a salesperson push aggressively. What do you do? You back off immediately. That’s exactly what happens when recruiters are too aggressive.

Put yourself in the agent’s shoes. Imagine someone reached out just to compliment your business model:

“Hey, Jim, I really like the way you negotiate. I saw the tough deal you closed with Bob—impressive work. Just wanted to say good job.”

How would you feel? You’d probably think, “I like this person. Jim’s a cool, genuine guy.”

You don’t have to make every conversation a recruiting pitch. Sometimes, a simple compliment, noticing their work on social media, or acknowledging their accomplishments is enough to break the ice and build rapport.

Once the relationship is established, then it’s okay to be professionally persistent in a way that’s relationship-based.

That’s something we cover in depth in our coaching—creating a follow-up process that’s engaging, personalized, and tailored to each agent.

If you want to dive deeper into recruiting and learn how to build your company quickly by unleashing your team’s recruiting potential, sign up for a discovery call with me.

It’ll be a one-on-one conversation with me—not a team member—where we explore your company, your goals for the next 12 months, and how our strategies can help.

Sign up for the discovery call—I’d love to talk to you. Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.