The Recipe Approach for Dominating Your Real Estate Market

I just interviewed my good friend Garrett Maroon, who’s going to be on my podcast soon. Garrett shared a powerful concept called, “The Recipe Approach.”

Here’s how it works:

We all probably have a mom, grandma, aunt, or someone in the family who’s a great cook. They make delicious meals because they have a recipe that works. For example, when baking a cake, they use the right mix of eggs, chocolate, flour, salt, and so on. They follow the recipe, put it in the oven, and after a set time, they get a delicious result.

Top real estate agents operate the same way.

They’ve each figured out a recipe for success. For some, it may be like baking a cake. For others, it’s more like muffins, pies, or cookies. The point is: they’ve found a formula that works for them.

Once they have it dialed in, they keep baking the same cake over and over. Why change something that works?

Of course, when people start out, they don’t have their own recipe. They experiment, make mistakes, or follow someone else’s recipe. That’s normal. Over time, they adapt, make adjustments, and eventually create their own version.

Here’s the example Garrett gave:

Let’s say your goal is to work with two new buyers every month.

Your recipe might call for:

• Shooting one social media video every day.
• Sending an email to your SOI once a week.
• Mailing two thank-you cards a day.
• Reaching out to a few past contacts each week.

Run that recipe for 30 days. Don’t take it out of the oven too soon—let it cook. At the end, look at your results. Did it work? Did you hit your goal of two buyers?

If not, change something in the recipe and try again. That’s the process. Too often, agents quit too early or constantly reinvent the wheel.

Instead, find a proven recipe, run it consistently for 30 days, and then evaluate.

Over time, your recipe improves, and so do your results.

So here’s your challenge: write out a recipe you’re going to commit to for the next 30 days. Follow it all the way through. Then ask yourself—did it bake the cake you wanted?

Have a great day, good selling, and I’ll see you on the other side.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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