How To Turn Your Brokerage’s Biggest Weakness Into A Bonafide Strength

My brokerage owners and team leaders out there, I’ve got a question for you.

Have you ever thought about your business as having a hole, a gap, an area where your weak?

Maybe you’re not strong in riverfront property. Or maybe it’s multifamily, commercial properties, land, or condos—some area of the market where you’re underperforming in this category.

How do you fix that, and how do you fix it rapidly?

I’ll tell you the number one way to do this: Recruit into the gap

You can do this by identifying the top 10-20 agents in that niche in your market area. Then you give them a quick call or a text and say something like the following:

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“Hey, I was doing some numbers this morning. I saw that you’re the number one condo salesperson in this area for the last two years—congratulations.”

Or, “You’re in the top 20 of agents who signed the most land in our county last year. It’s incredible.

“And the reason I’m reaching out is because I want to develop that niche at our company. I feel like it’s a weakness for us, and we want to go all in on this category. I’m looking to pick the brain of somebody that knows that market, and I’d love to partner with somebody that knows that market. We’re willing to go all in, make some real investments, and really help you build that category even bigger.

“Would you be open to having coffee or lunch so we can have a conversation and brainstorm?”
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Now, what’s going to happen is they may initially say no—and that’s what happens a lot when we’re doing recruiting calls.

But I’ll tell you something: you’re going to plant a seed. The seed you’re planting is that their current brokerage is probably not giving them all the recognition they deserve. And secondly, they’re not investing into that niche—they’re not saying, “Hey, we’re going to spend money and grow this category within our business model.”

So these agents are kind of like lone gunmen. They’re out there doing all this work, not getting the recognition or the support from the office they deserve. They don’t have the marketing, the website, or the technology behind them to really grow.

This gives you an opportunity. It gives you an opportunity to recruit into your gap.

If you want more ideas like this and you really want to take your recruiting to the next level, sign up for a discovery call with me, and we’ll have a conversation about how we can grow your company over the next 12 months by adding experienced agents to your roster.

By doing so, you’re going to increase profitability dramatically.

=> Sign up for the call here <=

I’d love to meet with you.

Have a great day, and good selling.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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