Are you doing circle marketing around neighborhoods where you have an active, interested, and qualified buyer?
If your answer is no, then you're missing a massive opportunity to unlock listings — not just for your buyer, but for yourself and for your business.
So I'm going to give you the single best circle marketing letter I've ever received as an agent. Because I own several properties, I get a lot of marketing from agents. But this particular letter really struck me as being super powerful.
I'm going to give it to you right now. And then you should take this letter and run with it. When you have a buyer that's actively engaged and wants to live in a neighborhood, send a mailing using this letter to unlock some listing opportunities.
Here's what the letter said:
My name is... and I'm a broker with 123 Real Estate. The reason I'm sending this letter is that I have a buyer who has interest in buying a home in Ashland in the next month or two. But the market's somewhat thin regarding options. She only has interest in a couple of areas of Ashland and your home located at 135 West Nevada street lies in one of those areas. She recently sold a home so she'll be a cash buyer with no financing contingencies that might get in the way with any other potential buyer.
I want to reiterate that I'm not trying to list your home, but rather doing a service for my client by trying to find someone that has interest in knowing what their home is worth in this market and possibly entertaining the idea of selling at this peak time.
The proposed timeline for the sale would be a close about April 1st to April 15th, sometime, but like with all things in real estate, this is negotiable.
With all this being said, I would be glad to sit down with you and give you a thorough evaluation of your home so that you, me and the buyer are all on the same page. This is a person looking for a home and not an investor. So you won't be getting a low-ball estimation and/or offer. The focus here is a fair deal for everyone and everyone would be kept in the loop. Please feel free to reach out to me, my contact information is below."
That's a beautiful, simple, and powerful letter that highlights the advantage of having an active, qualified buyer in the market. And in his case, a cash buyer in the market — reiterating the fact that he's not an investor and it won't be a low-ball offer.
I want you to take this idea and run with it. Use it the next time you have an active, qualified buyer in your market.
And then decide if you want to have more coaching like this on a regular basis, I want to invite you to join The Path Performance Coaching Platform at https://www.erealestatecoach2.com/Three%20Reasons.
The Path Performance Coaching Platform includes:
+ 16 Weeks of Daily On-Demand Coaching
+ Hundreds of Downloads - System, Forms, Checklist, Scripts..
+ Live Coaching - Multiple Times a Week
+ Goal Tracking and Activity Tracking
+ Marketing Assets Delivered Weekly
And it comes with a free two-week trial. Visit https://www.erealestatecoach2.com/Three%20Reasons and start your free two-week trial today.
Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, build systems, tap into follow up tools, learn time management strategies, and tap into your true potential.
This is your time to create the business and life you deserve!
✔ Take Control of Your Career!
✔ Manage Your Time Effectively!
✔ Attract Clients Instead of Chase Clients!
✔ Plug into Proven Systems!
✔ Tap Your True Potential!