Amenities that Help Listings Sell Faster and For More Money

listings marketing May 20, 2019
 

As we see more listings enter the market the competition for qualified buyers is rising. How do you help your listings stand out in a crowd? 

It's easy to only focus on price and terms but one area that is often missed is how you present a home to the market - in other words how you merchandise your listings.  To market the home effectively you need to point out the homes best features and amenities. In a recent study conducted by Zillow they found the following: 

Which listing features can help sell your home for more? 

  • Steam Oven (34.1%)
  • Professional Appliances (32.3%)
  • Wine cellar (31.4%)
  • Steam Shower (30.7%)
  • Pot filler (27.5%)
  • Shed/Garage Studio (26.5%)
  • Heated Floor (26.2%)
  • Waterfall Counter-top (26%)
  • Outdoor Kitchen (24.5%)
  • Prep Sink (24.1%) 

Which listing feature can help your home sell faster? 

  • Open Shelving (11.2)
  • Pergola (10.7)
  • Mid-Century (10.7)
  • Subway Tile (10.4)
  • Exposed Brick (9.5)
  • Smart Lighting (8.9)
  • Farmhouse Sink (8.9)
  • Butcher Block (8.8)
  • Smart Thermostat (8.2)
  • Barn Door (8.1) 

Take a few minutes to review your listings and decide if you are highlighting the homes amenities and merchandising the property to the market.  


Do you need more listings to market? 

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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.

Today Jim leads one of the largest real estate firms in the state of Oregon with over $800 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country. 

 

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