2 “Reticular Activator” Scripts for Helping You Land Real Estate Referrals

Quick question: Have you put your sphere of influence to work? If not, you’re missing a huge opportunity.

Think of your sphere as a massive sales army. Maybe you have 100 people, maybe 200, maybe 500. But are you actually putting them to work?

That means programming their reticular activator—the brain’s pattern recognition system—to look for real estate opportunities. We all have it, and you can tap into it. I’ll give you two simple techniques.

First technique:

When you’re talking to someone this week, try this script:

“Here’s a crazy stat that might blow your mind—within the next two weeks, you’re going to hear of someone who wants to buy or sell real estate. You might not think so because you’re not tuned in to it, but just watch. And when you do, think of me. If you can, I’d love for you to send me that referral.”

What happens? Almost inevitably, they’ll hear about someone buying or selling a house within the next couple of weeks.

For the second strategy, say this:

“As we head into fall, there are fewer listings than in spring and summer. If you’re out driving around and see a vacant house, a For Rent by Owner sign, a For Sale by Owner sign, a lease sign in a window, or even an estate sale, would you snap a quick photo? Try to get the address or at least the street name, and send it to me. That would help me so much.”

By doing this, you push real estate back to the top of their pattern recognition system. They’re much more likely to send you referrals and even pictures that can unlock new business.

Those are just two quick ideas you can implement this week.

If you want more strategies like this, join us at check out The Path Performance Coaching here (it’s only $1 for your first month). You’ll get a constant stream of ideas and systems like this to grow your business.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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