The Overlooked “EQ Recruiting Weapon” for Brokerages

Hey guys, do you have emotional intelligence? That’s an interesting question, right?

There’s a massive difference between IQ and EQ.

Some of you, like me, have probably met really smart people — PhDs, doctorates — yet when you meet them, they’re super awkward. They’re not easy to talk to, sometimes they’re complete jerks, and you wonder why these people are flat broke. They’ve got huge degrees but are living like paupers.

Why? Because IQ doesn’t necessarily translate into a successful career or life. EQ, though, has a massive impact on our success as human beings.

You see plenty of people who didn’t graduate high school or college but went on to build incredible businesses. Maybe that’s you. It’s certainly me. They have high EQ, or emotional intelligence.

So what does EQ mean?

It means having the ability to build relationships with people and elevate those around us so they feel good about the relationship — and about how you’re impacting their lives.

So when you think about how you lead your company, ask yourself:

• Are you ego-driven, or do you give credit to others?
• Are you collaborative?
• Do you regularly ask, “How can we make this company better?”

When you lead that way, you attract agents who want to join you.

Now think for a moment: who’s the antithesis of a good leader in your market? Someone who’s vanity-driven, ego-driven. The kind of person people can’t stand to be around because they’re bombastic, loud, and obnoxious.

We all know a leader like that, right?

Here’s the important thing: People don’t leave companies. People leave people.

Agents working under those low-EQ leaders are ripe for recruiting. They don’t want to be there. They might be stuck for now, but they’re looking for an escape hatch — someone to show them another option.

So when you think about your recruiting strategy, target companies led by low-EQ leaders. I guarantee those agents will be more open to a conversation with you.

If you want recruiting strategies that actually work — natural, authentic, organic, and conversation-based — not salesy or outside your comfort zone, talk to me. I’d love to be your recruiting coach.

I’ll give you the best strategies, ideas, and concepts to help you grow your business consistently. My brokerage coaching students are crushing it right now using these methods.

If you’d like to grow your company by 1 to 5 experienced agents a month — not just new ones — schedule a discovery call here.

The call will be with me personally, and we’ll explore what’s happening in your company and how we can help you grow over the next 12 months.

Love to have that conversation. Have a great day — and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.