Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition. But what if consumers want more?
Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate.
According to a recent study:
86% of consumer believe that companies should take a stand for social issues
Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)
Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something
Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing strategy. Giving is good!
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About Jim Remley
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.
Today Jim leads one of the largest real estate firms in the state of Oregon with over $800 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country.
8 Video Lessons,17 Instant Action Downloads, plus 4 Huge Bonus Items!
Get inspired every week with on demand video training from current Real Trends Top 500 Broker Jim Remley. Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, and tap into your true potential.