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How to Leverage the “Halo Effect” to Unlock More Buyers, Sellers, and Closings


Do you ever judge somebody when you meet them for the first time?

The answer is, we all do. We can't help it. It's human nature. In fact, there's a scientist, Daniel Kahneman, who recently passed away. He was an expert in this field. He pioneered the idea of heuristics, or the ability to quickly make decisions by rapidly processing millions of pieces of data.

Some of us benefit from the "halo effect," which means people make a positive judgment about us based on how we present ourselves. Others don’t benefit from this phenomenon.

So, how do you present yourself?

There's something I like to refer to as the "million dollar—or maybe in today's world, $5 million—standard."

This means if you got a call today from someone asking you to list their $5 million house, would you be ready within 10 minutes to walk out the door and do it? Or would you be struggling, thinking, "Oh my gosh, I'm not ready for this. I have to get a million things put together."

This standard of...

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