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The Fight, Flight, or Freeze Crisis Response

Uncategorized Mar 21, 2020

How do you respond to a crisis?

This is a critical question as we grapple with the Coronavirus and it's impact on the real estate market. Many studies have determined that we generally fall into one of three categories during a crisis: 

Fight: Dig in and work the problem, solution focused
Flight: Exit the situation, quit, throw in the towel, problem focused
Freeze: Do nothing, panic, over analyze, obsess, problem focused
A classic example of someone who is a fighter is Chesley Sullenberger,  or as the world has come to know him Captain Sully. Captain Sully had been a commercial pilot for 29 years before a plane he was flying out of LaGuardia Airport struck a flock of geese, damaging the plane's engines. He turned the aircraft around and ditched it in the Hudson River, saving all 155 people aboard and becoming a national hero and instant celebrity. The entire event lasted 208 seconds. 
How do you remain calm during a crisis? Intensive training (something we provide at through the Path Performance Coaching Platform), communication, identifying opportunities in the moment, and taking action. 
Let's break down the last three items:
Step 1 Communication
During a crisis everyone likes to communicate, to connect…try this with your sphere of influence.
Hey <Name> just reaching out to all my friends this week to check in with you and see how you are doing with all this coronavirus craziness. How is it going for you and your family <let them talk>. Is there anything I can do to help you or your family not just with real estate but with anything? <Answer>
Step 2 Identify the Opportunities
Next identify the solutions or opportunities that are available to you in the marketplace. In our current market here are just a few areas that many consider to be excellent opportunities.
•Move Up Housing
•First Time Home Buyers
•Relocation Buyers
•Investors / Panic Sellers
•Price Reductions / Better Terms
Step 3 Pick Your Course and Take Action
The last and most important step is to take action. For instance here is a sample email to send to your database encouraging them to consider the benefits of moving up while interest rates are at historic lows. 
Subject Line: Upgrade Your Lifestyle & Upgrade Your House
Did you now that right now is one of the best times in history to buy a home but it’s also one of the best time to sell a house!
With interest rates hitting 40-year lows you can lock in a low monthly payment and move up to the house of your dreams (maybe with very little change in your payment!). Don’t miss this rare window of opportunity. Give me call today to explore upgrading your home and lifestyle!

Do you need more leads, more listings, more buyers, and more closings? 

About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.

Today Jim leads one of the largest real estate firms in the state of Oregon with over $900 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country. 





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