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The Expired Listing Mastery Course

8 Videos Paired with Instant Action Downloads

Prospecting Path: Expired Listings

Studies show two thirds of expired sellers re-list their home within 30 days of coming off the market and many of them reduce their price at the same time! Watch this video to learn why expired sellers change agents, scripts for setting appointments, and the power of asking the right questions at the right time.

Dealing with Emotional Sellers

Once you have taken the time to LEARN where expired sellers are coming from, and why they are so frustrated or angry you will be in a much better position to take their listing. Why? Because unlike most agents you took the time to listen and to understand their challenges. Watch this video to explore how using the LEARN technique can unlock the door to diffusing emotional sellers.

The Power of Letters

How can you be sure to touch every expired listing seller? For some agents the secret is using the power of letters. Expired listing letters can be sent by anyone on your team and they can be an easy way to begin adding listing appointments to your calendar. Watch and learn the best practices to maximizing your return on investment when sending letters to this targeted audience.

Understanding New VS Old Expired Listings

The few agents in your market that are strong enough to prospect expired listings almost always target new expired listings. Very few, if any ever target old expired listings instead they just move on to the new crop of expired listings to hit the hot sheet each day. This is a massive opportunity. Watch and learn how you can target hundreds or even thousands of sellers in your market that will be highly likely to cycle back to the market in the coming months.

Using Social Media Marketing to Target Expired Listings

The best way to earn instant credibility and trust with any client is to be referred by a friend, relative, or colleague. So how can we use this strategy to enhance our expired listing prospecting success? One way is to harness the power of social media marketing. Watch and learn how to unlock the door to more appointments, listings, and closings using social media marketing to target expired listings!

The Expired Listing Presentation – Meeting Preparation

When meeting an expired listing seller, it’s important to understand that they are going measure you against their last agent. Because of this it’s critically important to come prepared. This means you will have done deep research on the property and the client before you have arrived. Watch and learn how superstars prepare for expired listing appointments and how they set the stage for success with a pre-listing kit.

The Expired Listing Analysis

At the Path we have built a tool for helping expired listing sellers discover what went wrong the first time around and more importantly put you in a position to take the listing – it’s called the Expired Listing Analysis. Watch and learn how to introduce the concept and the power of asking the right questions to uncover the seller’s hot buttons as well as gaps in their last agents marketing plan.

The Pricing Discussion

The number one reason why any listing fails to sell is the price. The good news is that almost all Expired Listing sellers know at some level that they need to do a price adjustment when they relist the property. The key is to identify a pricing strategy that will generate the most interest. Watch and learn how to have a pricing discussion that will help you to take the listing at a competitive price which will generate showings and offers.