Consider what would happen if you packed your marketing dollars around trigger events to create marketing campaigns that are small, fast, targeted, and specific.
Trigger events can range from geographic triggers like just listed, just sold, open houses, or recent showings in a neighborhood to demographic triggers like recent marriages, new babies, retirement, estate planning, relocation or online activities.
The natural inclination to follow a trend or an outlier both geographically and demographically is a powerful marketing tool. With Hot Zone Marketing you identify a trigger then target your marketing dollars inside that demographic or geographic zone for a short burst of time, with intensity.
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A couple in a neighborhood decides to list their home. This is the first listing to come up in the area for some time, so as soon as the sign is up – inevitably - another sign goes and then another. Why?
It’s the psychology of sales. The neighborhood took notice of the sign, husbands and wives on their way from work, kids on bikes, retired couples….and what happened then? It sparked conversation. I wonder what they are asking. I wonder why they are selling. I wonder what we could sell for….maybe we should think about moving…
This is a classic trigger event – One transaction triggering a cluster of other transactions very near to each other either geographically like in the neighborhood example or demographically as in one family member buys a house and suddenly everyone in the family is in the market.
Imagine you are a homeowner and you have been in your current home for six years. It was your dream home when you moved in but now little things are starting to bother you - the neighbor’s dog, the size of the kitchen, and the fact there is no office.
Slowly but surely you voice these frustrations to your partner and buying a new home comes on your radar. What is your first step? For most sellers it will be to begin looking at open houses and going online. This is the landing zone, the first stop on the road to buying a new home.
How many times during those first few early steps do these buyers come into contact with an agent who never bothered to follow up? Studies show that 75% of all buyers take 3-6 months to finally enter into a purchase. Agents that focus their marketing dollars around follow up and client incubation win!
If you look at your life and think about all the houses you have lived in as a child and an adult ask yourself - What drove the decisions to make a housing change? What caused your family to uproot themselves and go through the hassle factor of moving. Often key events drive these housing decisions - getting married, having children, relocation, or job transfers to name a few.
When these events occur it can create an opportunity for a savvy REALTOR to tap into Key Moment Marketing by focusing on a market segment that is highly likely to make a move or need a professional REALTOR because of a life event. This is often called Predictive Marketing. For instance just because a baby is born doesn’t necessarily mean there will be an automatic housing change but statistically it does make it more likely.
Relocation is a massive part of the real estate business yet almost no one talks about it as a part of their lead generation program. Consider that in many areas of the country 40% of buyers and sellers will be relocation clients. From retiring to a different community, to job transfers, and family changes there are many reasons that a family can be motivated to move from one community to the next.
So how do you tap into this market? The first step is to step back and ask yourself if you were moving to a new community – what information would be helpful to you, what resources you would need to make the move easier, and how would you most likely come into contact with a real estate agent. Next is to target the people who can use your relocation expertise. This could include Human Resource Directors, REALTORS in neighboring communities, and of course buyers and sellers interested in making a move.
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Learn the strategies some of the most productive buyers agents in the country use to convert showings into closings.
As the market transitions qualified buyers who are ready, willing, and able to purchase a home will become much more valuable. Now is the time to refine your skills, enhance your services, and create a raving fan level experience for your buyers.
Real Estate is quickly moving towards a transactional business model rather than a relational business model. Online leads, drip systems, automated search tools, apps, websites, and now robots are entering the industry.
Join this fast paced 30 Minute Webinar to learn:
Your Number One Goal as Real Estate Salesperson
The breakthrough quality that will inspire client loyalty
How to Elevate Your Business and Not be a Commodity
The Exact Right Moment to Turn Fans into Advocates
The Power of Rewards Within Relationships
Experiential Marketing & Muscle Memory
The One Thing You Aren't Allowed to Do Ever Again
Amazon Review: This book gives real estate professionals the tools and advice they need to create and deliver the kind of powerful presentations that win important listings and show off property to greatest effect. A great presentation often makes the difference when it comes to gaining a client or closing a sale. This is an essential book for anyone serious about their real estate career.
Today Jim leads one of the largest real estate firms in the state of Oregon with over $800 million dollars in sales volume a year with just over 160 active Brokers. As a current Real Trends 500 Broker leading one of the real estate firms in the country Jim has one mission - to create abundance through simplicity of action.Start the Course Today
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Low Engagement Rate
Viewed as "Junk Mail"
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One-Time (Own Forever)
Real Trends Top 500 Broker Jim Remley as your Personal Coach
4 On-Demand Video Lessons
10 Instant Action Downloads
Webinar: 10 Superstar Ways to Show (and Sell) Homes More Effectively
Webinar: The Friction Factor - Creating Deeper Connections in a Digital World
E-Book: Real Estate Presentations that Make Millions
Total Package Valued at $195
Special Discount Price: $47
This course is designed and built for all residential real estate agents. Yes it is designed for all agents, including agents that don't yet have any listings. The course provides numerous ways to quickly scale your business and begin working with more buyers and sellers.
Yes all Mastery Courses are unlocked for students that are a part of the Path Performance Coaching Platform. To explore the coaching platform click this quick link:
The amount of leads you receive will depend how quickly you implement the course strategies and techniques in your local market. The 10 instant action downloads provide scripts, emails, texts and tools for reaching out to many different potential leads sources the same day you start the course.
Yes, we offer a 100% money back guarantee. Here is how it works if after watching the 4 Lesson Video Series and downloading all 10 Instant Action Downloads and completing the 4 Video Lesson Challenges you don't feel we have delivered a platform for adding more buyers and sellers to your sales funnel send us an email and we will refund your entire investment.